This weeks establishment is also a 2009 nominee for the coveted go2536 lifetime achievement award. This company represents everything we stand for. Ladies and gentleman we are proud to announce Video Paradise as this weeks go2536 establishment of the week.

The Paradise thrived for many years on the majestic Teaticket Highway during what is now known as the Golden Era of VHS. What eventually came to pass was what inevitably happens within any strong consumer market, soon the vultures moved in. When the evil giant known as Blockbuster opened shop  just down the street, the great people of VP knew they had a David and Goliath situation on their hands.

Now this is where it gets good. Did they stubbornly fight a hopeless battle? Did they give up and shut down? No! They used some good old fashioned 02536 ingenuity. They did what only a seasoned veteran would think to do, they moved further east. When threatened, some will cower and some will fight an ill-advised war out of pride, but like true go2536 intelligentsia, The Paradise re-grouped and entrenched themselves even deeper into their own territory. They lived to fight another day by burrowing into the bosom of the 02536 at 426 East Falmouth Highway.

The story of the Video Paradise is a story of survival, chalk one up for the local guy. Chalk one up for the 02536.

Video Paradise has managed to stay open for 24 years in two different locations in an industry dominated by national chains. We believe this is a testament, not only to the Video Paradise, but to us as a zip code. It gives us the warm fuzzies to know that there are still people out there who place value in helping the local economy. That there are still people that would rather see a friendly face than deal with automated robots in uniforms who have no vested interest in your satisfaction. That there are still people too lazy to drive down to blockbuster so they say screw it we’ll go to that place next to the old Dunkin’ Donuts.

Whatever the reason may be, Video Paradise stands triumphantly in the Town & Country Shops complex as a beacon of hope. It is a shining light in dark times and a symbol of perseverance, determination and grit. We can all learn something from the Video Paradise my friends, and the lesson is this: Provide a service to the citizens of East Falmouth that they would otherwise have to go all the way to Teaticket for, and you will make it in this world.(Do it right next to a liquor store and your sitting on a goldmine)

Godspeed Video Paradise, here is to another 24 years!